Leaders Who Do and Doers Who Lead: UND Inspires

BIO Girls Founder, and UND Alum, Missy Heilman, was featured in one of University of North Dakota’s Alumni Association Foundation’s edition UND Inspires!

Beautiful Inside and Out

UND alumna creates movement to help young girls love themselves for who they are.

By Leanna Ihry

“As the mother of young daughters, Missy (Berg) Heilman, ’01, began to notice the social pressures her girls would have growing up. The year was 2013 and it was the dawn of social media. Her girls, only in early elementary school at the time, were already beginning to experience the influences of society — the pressure to be beautiful based on the standards of what they see in the media rather than their own values, talents and philanthropy. She started dreaming about a group where self-acceptance empowers girls to be their best, beautiful self – inside and out.”