BIO Girls Revolution

MIssy Heilman Sparks A BIO Girls Revolution

Photo: Stacy Kennedy Photography
Hair + Makeup: Formal Elegance hair and makeup Ashley Trappen

Thank you, Area Woman Magazine for a wonderful feature on BIO Girls and the one who brought this mission to life! 

“By the time they’re in the sixth grade, 80% of girls believe that their looks are the most important part of themselves,” explains BIO Girls Founder and CEO Missy Heilman. “And that’s just mind blowing to me! Beauty is subjective, so they’re kind of chasing this illusive standard that’s constantly changing.”

Heilman knew this was much more than an internal struggle. Attempting to build an identity on such a slippery slope has very real consequences for girls — and for the women they grow up to become.

You can read the full issue here:

We’re so proud to call you our fearless leader, Missy!

— The BIO Girls Team