Diversifying for Greater Impact
The BIO Girls movement continues to expand across the upper Midwest. Did you know that we project we will grow to 55 sites next year? It is incredible to hear the passion of the volunteers who continue to make the program possible in communities, big and small. And it is so rewarding to hear the stories of the positive impact we are having on the lives of thousands of girls. Despite the growth, we are not satisfied and are continually dreaming up ways we can continue to reach and impact more girls - even in communities where we already offer programming.
In the Fargo-Moorhead area, we currently have 6 sites impacting nearly 400 girls. This spring we had such great demand for our program that we had to increase capacity at our sites by over 70 girls to accommodate the demand; and still had 20+ on a wait list. Therefore, we are working to execute on a strategic growth plan to increase to 10 FM metro locations in 2020.
However, site expansion is not our only goal. We are working to attract girls that may not be interested in running.
It is with great excitement that... we announce two new program types!
BIO Girls Dance: Our first ever dance program will launch in October 2019 in collaboration with Red River Dance, another local non-profit.
BIO Girls Yoga: Our first ever yoga program will launch in January 2020 in collaboration with Mojo Fit Studios, a Fargo female-owned business.
Both pilot programs will utilize the same BIO Girls curriculum as our running sites and the same mentoring philosophy but will replace running with dance and yoga respectively. We believe this diversification will help us reach more girls who will benefit from our self-esteem boosting program. And it will enable us to offer programming year-round in our cold-weather region. More details will be shared as we march towards summer for these two new programs.
We also have another diversification/expansion project in the works that we will be sharing in the coming months. Stay tuned...
Thank you for your continued support of BIO Girls. We are working really hard to make our vision a reality...
"a world where self-acceptance empowers all girls to be their best, bold and beautiful self - inside and out. "
*Note: After piloting dance and yoga in Fargo, our goal is to offer these programming types to other communities as well in the 2021 calendar year.