Missy Heilman

Founder & CEO

Determined. Fearless. Leader.

Missy has served as the BIO Girls CEO since founding the organization in 2013. With a background in business management and marketing, Missy worked primarily in the marketing technology industry for 15 years, as a consultant and Chief Marketing Officer, before BIO Girls became her full-time job in 2018. Under Missy's leadership, BIO Girls has grown from a local program impacting a handful of girls to a regional non-profit serving thousands of girls annually. Guided by a strategic plan, Missy has scaled the organization through controlled growth and innovation; and has been instrumental in developing a workplace culture that promotes balance, rest, and a family-first environment. While Missy enjoys her day job, her favorite role continues to be that of Site Director where she works directly with young girls to help them discover their inner worth.

Mom to three daughters and wife to husband, Tom, Missy balances her time with family duties and a love for adventure. Whether it is traveling, mountain biking, running, competing in Ironman triathlons or cheering her kids on in their activities, Missy tackles it all with enthusiasm. She is a graduate of the University of North Dakota where she competed in Track and Field and earned degrees in Exercise Science and Nutrition. As a recipient of an NCAA postgraduate scholarship, Missy went on to earn an MBA from NDSU. Missy serves on the UND Letterwinners Association board, is an uber-fan of track and field, and enjoys snuggles with her cat, Harry. Often described as 'fearless', Missy's favorite piece of advice for the young and old alike is to not to fear failure.

Founded BIO Girls: 2013
Hometown: Odin, MN